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Concept Design

Conceptual PR and brand strategy campaigns focused on storytelling, culture, sustainability, and audience engagement.

Featured Campaigns

A conceptual luxury PR campaign focused on sustainability, emerging designers, and Gen Z brand engagement through a global fashion competition.

A conceptual UK launch campaign using influencer marketing, experiential events, and community-driven storytelling to promote sustainable secondhand fashion.

Integrated Campaign Concepts

Miu Miu

Thread Up

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MIU MIU Picture Mya Website.png

Explore the full luxury PR campaign concept developed for Miu Miu, featuring sustainability-focused runway storytelling, emerging designer collaborations, media strategy, influencer partnerships, and experiential event planning designed to engage the next generation of fashion consumers.
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Featured Campaign Case Studies

Discover the integrated UK launch strategy created for ThredUp, combining influencer marketing, community-centered events, audience research, and experiential brand activations to promote sustainable secondhand fashion and modern consumer engagement.

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